Managing Risk and Selling Value

You’re a skilled practitioner of web crafts. You can make WordPress sing. You can get Google agog. You can send customers clicking to conversions. But do you know how much to charge? This presentation explores how the three prime factors for pricing your work – complexity, risk, and value – interact with each other. We’ll also learn a C-R-V formula that helps you select the right jobs and makes each one lucrative for both you and your client.