Using SEM to Make Your Website Visible

In this presentation, I will provide attendees with an overview of SEM – what it is and how it works. This will include (but not limited to), defining and providing examples of search engine algorithms, SEO and PPC.

After laying the ground work of SEM and the importance of making a website accessible to searchers online, I will provide attendees with action times for their website – big or small – that will work to increase their online visibility.